Riyaan Shaikh

20 and fresh out of college, still navigating the chaos of life, Riyaan is an avid observer of human behavior, with a penchant for reading, history and all things low-key.

Every Barbie need good PR

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In: Blast from the Past, PR
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In this highly cut-throat competitive market, brands are continuously launching new and innovative products keeping the demands of the consumer in mind. So on the rare occasion when there is a demand for a product proactively, most companies would roll out the red carpet and honour their customers, however, whenContinue Reading

H and M Monkey Business

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In: PR, PR News
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Unless you’ve been living under a rock you might have heard H&M, the Swedish multinational clothing-retail company known for its fast-fashion clothing and apparels faced humongous backlash for its recent ad campaign. They faced criticism for an online advertisement featuring a young black boy in a sweatshirt with the phrase, “coolest monkey in theContinue Reading