PR

Every Barbie need good PR

In this highly cut-throat competitive market, brands are continuously launching new and innovative products keeping the demands of the consumer in mind. So on the rare occasion when there is a demand for a product proactively, most companies would roll out the red carpet and honour their customers, however, whenContinue Reading

The Man who Lost 10 Billion Dollars in 10 Seconds - Gerald Ratners’ PR Crisis Story

Gerald Ratner was a man who could do no wrong, living the luxurious life, expensive cars, trips to fancy country clubs, brunch and dinners with high-profile personalities, and a blossoming jewellery business that earned him millions. He felt like no one could touch him, until that fateful day of AprilContinue Reading

H and M Monkey Business

Unless you’ve been living under a rock you might have heard H&M, the Swedish multinational clothing-retail company known for its fast-fashion clothing and apparels faced humongous backlash for its recent ad campaign. They faced criticism for an online advertisement featuring a young black boy in a sweatshirt with the phrase, “coolest monkey in theContinue Reading