Month: September 2019

Every Barbie need good PR

In this highly cut-throat competitive market, brands are continuously launching new and innovative products keeping the demands of the consumer in mind. So on the rare occasion when there is a demand for a product proactively, most companies would roll out the red carpet and honour their customers, however, whenContinue Reading

Journey from population to pollution

Well done Mumbaikars! The journey of population explosion has finally arrived where a staggering 7000 metric tonnes of garbage is being disposed every day. Astonishingly, lack of awareness in public places especially at railway stations is one of the major factors that contribute to the ever-increasing cleanliness problems in theContinue Reading

Exploring the Psyche of Anant Chaturthi

The ability to eradicate obstacles is the most proficient quality associated with the elephant-headed Hindu deity, Ganesha. He is most energised to accomplish this eradication during Ganesh Chaturthi, the ten-day festival observed throughout India, that marks his birth. One among the most prominent rituals of this festival is to establish the murti or idolContinue Reading

The Man who Lost 10 Billion Dollars in 10 Seconds - Gerald Ratners’ PR Crisis Story

Gerald Ratner was a man who could do no wrong, living the luxurious life, expensive cars, trips to fancy country clubs, brunch and dinners with high-profile personalities, and a blossoming jewellery business that earned him millions. He felt like no one could touch him, until that fateful day of AprilContinue Reading

Jigyasa Singh Exclusive interview

Jigyasa Singh is an Indian television actress from Jaipur, Rajasthan, prominently known for her roles in multiple shows like ‘Thapki Pyaar Ki,’ and ‘Dev 2.’ She is extremely passionate about her profession and we had the opportunity to interview her about her personal life, career and the quirky-lesser-known sider ofContinue Reading