Yes, you read the title correctly. Imagine trying to put a positive spin to a product that is associated with the deaths of billions of people worldwide. Most tobacco brands wouldn’t even dare to traverse in such a topic, but no, that wouldn’t stop cigarette company, Philip Morris, to tryContinue Reading
In this highly cut-throat competitive market, brands are continuously launching new and innovative products keeping the demands of the consumer in mind. So on the rare occasion when there is a demand for a product proactively, most companies would roll out the red carpet and honour their customers, however, whenContinue Reading
Gerald Ratner was a man who could do no wrong, living the luxurious life, expensive cars, trips to fancy country clubs, brunch and dinners with high-profile personalities, and a blossoming jewellery business that earned him millions. He felt like no one could touch him, until that fateful day of AprilContinue Reading
It was a fine afternoon on 9th of April, 2017 and the United Airlines flight 3411 was all set to fly its course from O’Hara International Airport, Chicago to Louisville. Nineteen minutes before the time of departure while the sold-out flight was still at the gate, a senior official fromContinue Reading
Welcome back to the #blastfromthepast series. Last time we saw how Johnson & Johnson handled the crisis of an ill-fated attack on their reputation. This time we will look at a story which literally blasted the reputation of a petroleum giant and such was the effect of this event thatContinue Reading
Crisis! The Oxford dictionary explains that a crisis is a time of great danger, difficulty, or confusion, a time when problems must be solved or important decisions must be made. And just like people, brands and organizations also have their own fair share of problems and crisis situations. It takesContinue Reading
Unless you’ve been living under a rock you might have heard H&M, the Swedish multinational clothing-retail company known for its fast-fashion clothing and apparels faced humongous backlash for its recent ad campaign. They faced criticism for an online advertisement featuring a young black boy in a sweatshirt with the phrase, “coolest monkey in theContinue Reading